Effective marketing is nothing more than effective communication — communication that truly connects to the needs and desires of its intended audience. There are many new and exciting tools available now to send your company’s messages, but how do you orchestrate these tools into an effective campaign that makes a positive impact on your bottom line? In less than an hour, we’ll discuss the key concepts and processes you’ll need to feel 100% confident in how you approach your market for maximum impact.

Presenter: Debra Deming, NSBDC Business Development Advisor

September 23, 2010 – 11:45 PM – 1:00 PM
Reno City Council Chambers – Reno City Hall, first floor, 1 East First St.

Price: FREE to the Public

RSVP online or call 775-784-1717

Through hands-on coaching from University faculty and industry experts, you will learn how social media tools interrelate, as well as the most effective ways to use them to your greatest advantage. In this 30-hour certificate program, you will:

• Optimize your use of LinkedIn, Facebook, Twitter and static websites
• Develop and manage branding strategies using social media
• Gain skills to create and operate a dynamic blog
• Learn how to design an inbound marketing strategy for your business or organization using social media
• Begin developing remarkable content to improve your organization’s inbound marketing
• Evaluate the effectiveness of marketing efforts with specific inbound marketing metrics

Presenters: Dr. Bret Simmons, Professor Todd Felts, Kristy Crabtree, Eric Jennings, Ashley Jennings

Date: Sept. 14, 2010 first of multiple sessions
6:00 – 9:00 PM multiple evenings during Fall 2010
Redfield Campus, 18600 Wedge Pkwy, Bldg. “A”, Rm. TBA

Price: per session, $299 early bird, $399 after Sept. 3, group discount available

RSVP online or call 775-784-4852